William Hill Features
William Hill is an institution in the realm of sports betting, and its experience shows. While website interface isn’t the most clean or the most intuitive, it loads quickly and displays the essentials on the front page: supported sports, popular bets, a running list of live matches, and even your betting slip on the sidebar. There are links to everything else, such as current promotions and its help section; the site header also displays unobtrusive links to William Hill’s other online gambling services.
It is similar to Ladbrokes in that it is supported by a huge network of brick and mortar betting shops, where people can place bets and procure cash vouchers for use on the website. Because its roots run deep, there is a heavy focus on in-play betting; that is, betting on sports as the matches as happening, like people have been doing since before the Internet. This type of live betting is now immensely helped by mobile support–William Hill has a fully mobile-optimized version of its website, and a companion app available for iOS, too–and a very user-friendly and detailed cash out feature, which we’ll talk more about later.
10th Place8.2 out of 10Signing up and Depositing to Your Account
For a sportsbook headquartered in a British territory and mainly marketed to the UK customer base, William Hill’s reach is surprisingly far; compared to Sky Bet, for example, which targets the same audience and is limited by it. William Hill supports over 10 different currencies and can be viewed in 20 languages; however, the help sections also provides a blacklist of over 90 countries–if you’re a resident of one of them, you can’t register for a William Hill account. Some countries are simply offered a different but still affiliated website, which are compliant with existing local rules and regulations. For example, William Hill’s US website does have a sportsbook, but offers no eSports betting.
If you are a resident of a country covered by William Hill’s terms and conditions, registration is typical but strict. You will be asked for your personal details–full name and birth date, as well your full address and mobile number. You’ll also be prompted to create a username and password, choose a security question, and indicate a preferred currency. Finally, you’ll be given the choice to set a deposit limit for yourself before you even submit all of this information. Once the account is created, you need to make an initial deposit in order to start placing wagers. Deposits can be made using all the usual partners–major credit cards, debit cards, online wallets, direct bank transfers–as well as William Hill cash vouchers.
William Hill is required by the UK Gambling Commission to verify your identity and age within the first 72 hours after your first deposit attempt. This requires you to provide documentation, such as a passport or a driving license; which customer service will be happy to help you with, should you need additional assistance or instruction.
eSports Betting and Cash Out Options
When it comes to eSports betting, William Hill is quick to support League of Legends matches–it is, after all, a popular game title–but seems to lag a little when it comes to providing a full eSports experience. Because eSports is just tacked onto the existing and already well-oiled machine that is its traditional sportsbook, usability takes a back seat to efficiency. Even a great help section can’t ensure a painless betting experience for a beginner, and this is where William Hill falters. If you’re an eSports fan and inexperienced gambler looking to place your first bet ever, William Hill’s format will be a little confusing. For a veteran bettor, though, it’s perfectly fine.
You can’t specify just one game title to browse; all eSports matches can be listed by competition or time only. Simple pre-match bets are available, but William Hill really shines when you start live betting and employing the cash out feature–which the company calls “cash in”, by the way. With eSports matches, live betting comes alive with specialized, game-specific bets; and the ability to settle bets while a match is still going on greatly increases your chances of getting back incremental winnings to put into another active bet. And, if you happen to want to still have a stake in a bet you’ve already decided to cash out on, you can leave a small amount in play through William Hill’s partial cash out.
Tip Advisors
This feature is part betting tool, part community. Basically, you get advice from experts and pros–just look for William Hill’s Tip Advisor icon, which indicates that a certain user interacts with others in a manner that helps their followers improve their betting skills and instincts. On the website, you can customize your feed and add preferred users, so you can get the best advice and even confirm your own picks before placing your bets. If you feel like it, you can even become a Tip Advisor yourself.
William Hill’s Customer Support
William Hill’s FAQ and help section is well-structured, comprehensive and very easy to use. A built-in search function does wonders, and most common concerns are easy to look for and deal with yourself. Of note is an extensive discussion on bet types, although it’s disappointing that there seems to be no separate section to explain eSports betting in particular.
Should you need to contact a representative for direct support, you can do it at any time of any day–William Hill’s customer service is available 24 hours a day, seven days a week. Reaching out to them through Twitter works, but for a more personal touch, you can try email, live chat or even the telephone.
What's the Verdict on William Hill?
William Hill Review 2020 – Conclusion
It can feel at times that eSports is just not a priority for William Hill–it’s not featured in any current promotions; and the whole genre is treated as a single sport, with no specific way to view just one game title’s matches. Pre-match bets are almost perfunctory in nature; offerings are the same as most traditional sportsbooks. However, live betting for an eSports fan will be a breeze with William Hill, and there’s no shortage of specialized bets, either. If you’re not looking for uncommon games and have a penchant from betting on live events, you should definitely give William Hill a try.
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