Ritani has their diamonds categorized by shapes- you will find round, princess, cushion, emerald, radiant, oval, pear, asscher, marquise, and heart shaped stones in their list. Inside their catalog page, you can filter the list via price, carat, cut, color, clarity, and delivery date, with more advanced filters including polish, symmetry, fluorescence, and many others. For the product page, you can see a top view photo of the diamond and a close up, of a section once you hover over it. There aren’t a lot of photos to see, and zooming in will result to some pixelation. Moreover, there are some items that does not have any photo at all. Luckily, Ritani has a free in-store preview with select local partner jewelers so you still have the chance to see and feel the item before making a purchase.
Right below the product description, you can browse similar diamonds with more or less of a certain criteria, like more sparkle, fewer flaws, less color, and larger size. Prices are shown as well, so you can see right away if it fits your original budget.
Each diamond’s grading report from accredited organizations like Gemological Institute of America (GIA) are available for viewing as proof of the diamond piece’s authenticity. You can also find more details like color grade, cut, clarity, and other specifications for a more accurate idea of the item.
Customizing With Style
Like most online diamond shops, Ritani offers a custom jewelry service where you can choose the technical details of the diamond stone and setting. This goes for earrings, pendants, and of course, rings. Basically, you choose a loose diamond and pair it with a setting, while fine tuning other details in the process. For their custom engagement rings, you can opt to use their own ring advisor to help you get acquainted with the items and the whole process, or you can go straight to pairing if you are already familiar with the jewelry.
You can find designer collections from Ritani’s website, if you want a piece that has been crafted by some of the most well-known names in the fashion industry. These include pieces from SOHO, which makes handcrafted jewelery from Italy, mixing traditional expertise with modern designs; Erica Courtney, a designer popular for captivating and lively gemstones; Mimi So, a New York-based designer that takes inspiration from the city for her creations; and the latest, Roberto Coin, with the Princess Flower collection.
Payment and Shipping
Ritani accepts all major credit cards and bank transfer for payment. They also have financing options in partnership with Syncrony Bank, where you can enjoy their no interest promo for purchases above $25, or if you are fully paid within 6 months. They also offer installment plans for 36 and 60 months, Shipping is done via FedEx overnight, with all fees shouldered by Ritani. For international orders, DHL is their trusted carrier, with an estimated delivery schedule of 2 to 9 days, although this may still vary depending on the country and product.
They also offer an in-store pickup from any of their partner retailers located all across the country. You can check for the store nearest to your area via their store locator page.
Guarantee and Warranty
Should you ever find the same diamond piece with a lower price in another shop’s list, you can call their hotline and let their representatives know about it, and they shall find a similar diamond at an even lower cost from their racks. Of course, they do require the item from the competing store to have a GIA certification, to ensure its authenticity, especially when it comes to the four Cs (carat, color, cut, and clarity).
Ritani ensures that their engagement and wedding rings carry the highest quality in terms of material and workmanship, and they are extending a lifetime warranty for any and all manufacturing defects. Moreover, if there is a structural defect on the piece, they will repair the item at no cost, or even have it fully replaced, depending on the extent of the defect. You do have to activate the warranty for your item by entering some of your details and its serial number, but this will only take a few seconds to accomplish- a minute inconvenience for a lifetime of quality service.
Ritani has a FAQ section focusing on their diamonds and rings, and while it may be a bit limited, you will find information about their sources, ordering process, and resizing services. Details about their in-store previews, order status, shipping, returns, warranty, and price matching can be found under their the customer service tab right below each page. To contact their jewelry experts for assistance in purchasing, you can initiate a live chat session, or call their hotline. You can also connect with them via Facebook, Twitter, Pinterest, Google+, and Instagram to be in the know of the latest promos.
What's the Verdict on Ritani?
Ritani Review 2020 – Conclusion
Despite giving more focus on their ring selections, Ritani does have other jewelries like earrings and necklaces to complete your accessory set. They offer a decent number of pieces, and enable customers to create their own pairings with a vast selection of loose diamonds. They also have a unique offer where you can check your custom-made ring from their partner brick-and mortar retailers, with no pressure whatsoever to buy it on the spot. And with price match guarantees, lifetime warranties, and free shipping, Ritani is a great online source for your diamond jewelries.