A Charitable Company

One of the greatest things that Ulta Beauty is doing, interestingly, is not related to their cosmetics products. The company is a proud partner of the Breast Cancer Research Foundation and raised more than $10 million since 2009 in order to aid in advancing breast cancer research. The funds they raise help in researching causes, treatments and possible prevention of breast cancer. This is certainly a noble gesture, and one you certainly wouldn’t expect from an online cosmetics store.

Ease of Use & Features

An online store is only as good as its offerings, as well as ease of use and accessibility of the website itself. Thankfully, Ulta Beauty has both in spades. To begin with, despite having an insanely large product catalog, browsing through it is a breeze.

All of their cosmetics products are neatly organized into their respective categories, such as Face, Eyes, Lips, Brushes & Tools, Removers, and the like. Furthermore, you can also refine the search results using the numerous filtering and sorting options on hand. You can choose from filters such as Form, Finish, Ingredients, Special Offer, Benefit, Brand, Colors, Price, and more. You can also set it so the search results are organized by Best Sellers, Price (Ascending), Price (Descending), New Arrivals, and Top Rated..

Clicking on a product brings up a quick overview of that particular item. The overview includes a brief description of the product, the price, a star rating, a link and a total count of user reviews for said product, and a dropdown menu that lets you choose how many you want to purchase.

With regards to the products they carry, you won’t have to look anywhere else because they have more than 20,000 in their repertoire. They have everything from foundations, to powders, to bronzers and highlighters, to primers, to treatments and balms, and even accessories like bags and cases. The brands they carry, meanwhile, are a good mix of both well-known and emerging beauty brands. These include Lancome, bareMinerals, Urban Decay, Skyn, Living Proof, and even their own brand, Ulta.

Prices, on the other hand, vary widely so it is best that you check out their website yourself. That said, the prices seem pretty on par with a lot of online cosmetics stores and are certainly affordable. They also have free shipping for any purchase worth $50, which can definitely lead to more savings down the road, especially if you are the type to buy only one or two cosmetics products at a time.

Finally, Ulta Beauty has a mobile app that you can download if you are using an iOS or Android device. This lets you browse and shop directly on your mobile device, as well as get access to exclusive offers. In addition, you can also use the app in lieu of your Ultamate Rewards card so you won’t have to carry your card around with you all the time.

Customer Support

Ulta Beauty’s customer support can be contacted via phone, 7 days a week, from 7am-11pm CST. You can also send them a direct email or write them a physical one. They also have a pretty informative FAQ section that should help you get up to speed regarding topics like Account Issues, Card Issues, Mailings, Points Issues, and more.

What's the Verdict on Ulta Beauty?

A Must Try

Ulta Beauty Review 2020 – Conclusion

If you are looking to purchase cosmetics online and are looking for products from well-established, as well as emerging brands, Ulta Beauty is one of the best places online where you can get your cosmetics fix. They have more than 20,000 products from over 500 beauty brands, some fairly affordable prices, free shipping on items worth $50, a very useful mobile app, as well as an easy to use online store. More than that, they also help in funding breast cancer research so whenever you buy one of their products, you will also be lending a hand in searching for ways to combat breast cancer, however indirectly. Come and check out Ulta Beauty, now!