With over a decade’s worth of experience in the real estate business, you can bet Zillow has some idea of what it takes to make a successful real estate sale. The company brings that knowledge and experience to its website builder, which is designed to be an easy solution for real estate agents who don’t yet have an online presence.
Priced at a relatively low $10 per month, Zillow’s builder comes with an array of tools and features that help you build a professional-looking website. If you’re willing to pay for premium advertising options on Zillow’s property marketplace, you can also get the Zillow website builder free of charge by signing up for a Premier Agent Advertising subscription. Registering a domain name is free for one year, and renewals cost around $20 annually.
Zillow Ease of Use
Zillow’s website builder is powered by WordPress.com, so if you’re familiar with that service, then you’ll have no problems working with the Zillow interface. Your options are lined up as tabs on the left-hand side of the page, and each one brings up a pane of customizable fields or settings that you can tweak as you like.
Just like WordPress, you can change up your website’s design by selecting a template from a gallery of choices. All templates are mobile-responsive, making it easy for customers and visitors to browse your website even on smaller mobile device screens.
Unfortunately, we’re talking about WordPress.com and not WordPress.org here, so you can’t do much in terms of rearranging different elements on your webpage, adding custom applications and scripts, or other more extensive modifications.
That said, Zillow itself provides a lot of great tools that you can include on your website, including mortgage calculators, walk scores, area maps, and more. You can have slideshows of the properties you have on sale, open house boards, and so on, too. Zillow’s gallery of widgets is configured specifically for real estate website needs.
Marketing and Listing Tools
Zillow lets you operate your website separately from your Zillow profile or the Zillow marketplace itself – meaning your site won’t be treated as a Zillow subdomain, and it can register on search engine results as a website in its own right.
Speaking of search engines, Zillow lets you edit metadata and other options for optimizing your website for favorable search engine rankings. The company also arms you with handy marketing tools like basic email marketing and contact managers, as well as lead capture forms that allow you to export your contacts to your email marketing provider if needed.
If you need more robust advertising features, Zillow offers separate advertising packages through its Premier Agent Advertising program. These are priced differently according to each user: Zillow sets prices according to your chosen market or area of operations, as well as how many views your ads get.
Zillow’s biggest strengths lie in its property listing features. You can easily integrate your chosen MLS/IDX provider, as well as display your listings or enable advanced property searches that tap into your MLS. Zillow can do this automatically for over 400 different MLS/IDX providers from various areas, so you can populate your website with your chosen listings without breaking a sweat.
What’s more, Zillow allows you to tailor your content to your target markets. All you need to do is select your preferred neighborhood/zip code, and the company’s website builder does all the work of turning up essential information about the area like market statistics and photos.
Zillow is an online real estate marketplace, and its main purpose is to put buyers/renters and sellers of homes in touch. It doesn’t allow or provide a system for financial transactions between users.
Zillow Customer Support
Zillow has an extensive Help Center collection of helpful articles and FAQs to guide you through every aspect of the company’s services. There’s also an active user community called Zillow Advice, where you can also get answers to your questions.
Aside from that, you can contact Zillow through email, and Premium Advertising subscribers can get in touch with dedicated consultants through their user dashboards.
What's the Verdict on Zillow?
Zillow Review 2020 – Conclusion
Zillow is as big as you can get online for dealing in real estate, and that experience shows in all the industry-specific features the company packs into its website builder. The use of the WordPress.com platform spells effortless site-building through straightforward customization settings and ready-made templates. Zillow’s arsenal of real estate business tools like value calculators and market statistics are also at your disposal. The biggest perk here, though, is Zillow’s integration of hundreds of MLS/IDX providers, meaning you can feature your listings on your website without breaking a sweat. At $10 a month, Zillow is a fantastic deal.