Item: Padiact
Rating: 9.2
Author: Jonathan Kerns

Padiact Review 2020

If you have a business, chances are you have decided to expand and go online. Having your own website can help you reach more customers and increase your sales, but this does not happen automatically. Advertising and marketing online are also very important to build relationships with your customers and get them to do business or repeat business with you. One approach is sending newsletters, promotions and announcements to client’s emails.

Getting their emails is another question as people are often tentative to just give away their email addresses on a website. One solution for this is a targeted marketing approach that a company called Padiact can help you do. Padiact specializes in converting your websites visitors into sales leads by getting them to subscribe to your email blasts.

We will take a closer look at Padiact and how they can help you and your business generate more leads to help you decide if you would want to use their services or not.

Targeted Marketing

As we have mentioned before, you cannot just ask people to give you their email when they visit your website as most people would be tentative to do so. Padiact helps you manage who to invite to subscribe by specifically targeting certain conditions done by your website visitor. This way you can approach a specific group of visitors and not waste time and resources on those less likely to translate into leads.

There are two targeting rules that you can use with Padiact, the Include and Exclude rules. Each rule aims to either include or exclude certain parameters that you set in terms of the website’s visitors.

You can set the parameters to include people that came from partner websites, people that visit a certain number of pages on your website or specific pages on your website. You can set it to target people who are returning visitors, or those that used search engines to get to your website. Padiact lets you choose how many times the website prompts people to subscribe so you can set it to prompt them once or multiple times. Padiact also measures how long a user is on your website and prompt them to subscribe if they have reached a certain number of seconds.

This is the same with the Exclude rule as you can set parameters to exclude. Padiact lets you exclude people who view certain website pages, or who came from specific websites or even countries. You can also make use of Google Analytics to exclude certain users defined with its utm parameter.

Through these two rules, Padiact lets you target a very specific group of visitors on your website. These set parameters may be the one which you feel would most likely be converted into leads and the best part is you can easily edit the parameters depending on the results of your campaign.

What's the Verdict on Padiact?

Worth It, Some Issues