{"id":19026,"date":"2019-02-11T20:58:41","date_gmt":"2019-02-11T20:58:41","guid":{"rendered":"https:\/\/comparakeet.com\/?page_id=19026"},"modified":"2019-03-25T14:13:27","modified_gmt":"2019-03-25T14:13:27","slug":"are-subscription-boxes-a-fad","status":"publish","type":"page","link":"https:\/\/comparakeet.com\/best-subscription-boxes\/are-subscription-boxes-a-fad\/","title":{"rendered":"Subscription Boxes: Here Today or Here to Stay?"},"content":{"rendered":"
The basic concept isn\u2019t new: the subscription business model is a solid marketing strategy, and has been in use for decades now. There has been a huge boom in the industry recently, yes, but it really is just an improvement of a time-honored tradition.\u00a0For example, Harry and David\u2019s Fruit of the Month Club\u00a0has been serving subscribers since 1937, and was originally known as the Box of the Month. The Book of the Month Club was founded even earlier, tracing its roots back to 1926. Both are not only still alive and kicking, but also thriving, even in today\u2019s competitive market.<\/p>\n
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Harry & David’s original Fruit of the Month Club is now only one of over 20 the company offers.<\/p><\/div>\n
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Convenience and Discovery in the Digital Age<\/h2>\n
The current resurgence of the subscription box service industry would not have been possible without the Internet and the invention of eCommerce. These days, almost everything can be ordered and bought online; in just a few clicks, you can buy almost anything without even having to go outside–from socks to vitamins; and, of course, last minute birthday and anniversary presents. Lazy and forgetful people have never had it this good! And for most, subscription boxes<\/a> are a natural evolution of this modern convenience.<\/p>\n