{"id":8721,"date":"2019-08-01T13:07:24","date_gmt":"2019-08-01T13:07:24","guid":{"rendered":"http:\/\/www.yondotan.com\/?page_id=8721"},"modified":"2019-05-24T12:35:15","modified_gmt":"2019-05-24T12:35:15","slug":"wordstream-review","status":"publish","type":"page","link":"https:\/\/comparakeet.com\/best-seo-tools\/wordstream-review\/","title":{"rendered":"Wordstream Review"},"content":{"rendered":"

<\/a>WordStream Premium Pricing<\/h2>\n

WordStream prices its plans according to your monthly advertising budget, with special pricing if you intend to use the agency-scale version of WordStream’s software. You can pay monthly on a 6-month or 12-month term. If you’d like to score a discount, you can opt to pay upfront for a year-long contract.<\/p>\n

WordStream’s prices come in five brackets for regular users and four brackets for agency clients. You’ll get access to the same features regardless of your bracket; it’s just that WordStream designs its fees to conform to your advertising budget.<\/p>\n

Here’s a look at what you can expect from the different payment and contract term options:<\/p>\n\n\n\n\n\n\n\n\n
Monthly Ad Spend<\/td>\n6-Month Term<\/td>\n12-Month Term<\/td>\nAnnual Pre-Pay<\/td>\n<\/tr>\n
Up to $2.5K<\/td>\n$299\/mo<\/td>\n$264\/mo<\/td>\n$2928\/year<\/p>\n

($244\/mo)<\/td>\n<\/tr>\n

$2.5K – $5K<\/td>\n$429\/mo<\/td>\n$374\/mo<\/td>\n$4008\/year<\/p>\n

($334\/mo)<\/td>\n<\/tr>\n

$5K – $10K<\/td>\n$529\/mo<\/td>\n$464\/mo<\/td>\n$4968\/year<\/p>\n

($414\/mo)<\/td>\n<\/tr>\n

$10K – $25K*<\/td>\n$789\/mo<\/td>\n$694\/mo<\/td>\n$7428\/year<\/p>\n

($619\/mo)<\/td>\n<\/tr>\n

< $10K<\/td>\nCustom pricing<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*for regular users only; not applicable for agency accounts<\/p>\n<\/div><\/div>

Other products in this category<\/div>
<\/a>
<\/div>1st<\/sup> Place<\/span>9.8 out of 10<\/span>
Read Review<\/a><\/div><\/div>
<\/a>
<\/div>2nd<\/sup> Place<\/span>9.2 out of 10<\/span>
Read Review<\/a><\/div><\/div>
<\/span>
<\/div>14th<\/sup> Place<\/span>9 out of 10<\/span>
<\/div><\/div><\/div><\/div><\/section>
\n

Are WordStream’s paid accounts worth it? <\/b>That depends on your goals.<\/p>\n

If you’re all-in on paid search, WordStream is a great platform for squeezing the highest returns possible from your campaigns. The WordStream system revolves around targeting better keywords, optimizing advertising spend, and getting more clicks and conversions from your paid campaigns, as we discuss in more detail later in this review.<\/p>\n

However, if you’d also like extensive SEO audits of your website, deep research into your competitors’ SEO performance beyond paid search, and more, you might find WordStream a little lacking. WordStream’s narrow, hyperfocused feature set doesn’t lend itself well to a broader advertising approach where paid ads and keyword targeting are only subsets of your campaign toolkit. There are more comprehensive services for handling SEO that include features like detailed competitive research, organic search analysis, and more. Check out the rest of our SEO Tools list for our recommendations!<\/p>\n

What about managed services? Is WordStream’s managed advertising plan worth it?<\/p>\n

Enlisting the help of WordStream’s paid consultants widens your scope, but that adds a hefty fee to your monthly costs. WordStream charges a flat $1,000 monthly service fee. On top of this, you’ll also need to pay a percentage of your monthly advertising spend. Consequently, WordStream only accepts managed service clients who spend at least $5K per month on Google AdWords.<\/p>\n

Here’s a summary of WordStream’s fee structure for managed services:<\/p>\n\n\n\n\n\n\n\n
Monthly Ad Spend<\/td>\nMonthly Fees<\/td>\n<\/tr>\n
$5K – $10K<\/td>\n$1K fee + 10% of spend<\/td>\n<\/tr>\n
$10,001 – $25K<\/td>\n$1K fee + 9% of spend<\/td>\n<\/tr>\n
$25,001 – $50K<\/td>\n$1K fee + 8% of spend<\/td>\n<\/tr>\n
$50,001 or more<\/td>\n$1K fee + 7% of spend<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

If you’re interested in WordStream’s managed services, check out our discussion of the features and benefits you’ll get<\/a> if you sign up.<\/p>\n

<\/a>Run Better PPC Campaigns with WordStream Advisor<\/h2>\n

WordStream approaches its users’ needs with one goal in mind: to increase advertising campaign returns. With WordStream’s focus on paid search campaigns, this means tools designed to boost ad impressions and drive more clicks and conversions. WordStream places heavy emphasis on the Google AdWords, Bing, and Facebook platforms, so in the unlikely event that these don’t comprise a big chunk of your ad portfolio, you might want to skip WordStream.<\/p>\n

\"WordStream<\/p>\n

One of WordStream’s big perks is that it consolidates data across platforms. This makes campaign management much easier for you, as you can view all your campaigns on, say, Google AdWords, Bing, and Facebook on the same dashboard.<\/p>\n

Even better, WordStream doesn’t stop at making the information easier to sift through. WordStream Advisor automatically tracks campaign performance, flagging any underperformers or highlighting more successful ones. You’ll get prompts with recommendations for improving the effectiveness of each campaign, too.<\/p>\n

\"WordStream<\/p>\n

Don’t take WordStream’s bird’s eye view of your campaigns as a lack of granularity, though. For every campaign on your dashboard, there’s the option to dig deeper into the key details and factors behind each campaign’s results. WordStream Advisor will let you know if your ad text isn’t enticing enough; if you need better images in your ad creatives; if audiences just happen to be searching more for a different related keyword; and more.<\/p>\n

If you’re worried about executing WordStream Advisor’s recommendations, don’t be. WordStream even includes a Smart Ads feature that automatically generates optimized ad creatives using your custom assets. Just load up some images and text, and WordStream does the rest.<\/p>\n

<\/a>Tap Advertising Expertise with WordStream Managed Services<\/h2>\n

If you’d rather not wade into the dizzying details of paid advertising, WordStream can still help you out through its Managed Services plan. Here, the WordStream team supplements your own marketing efforts. You’ll get a dedicated account manager, and the WordStream team will take care of all the planning and execution needed to achieve your custom goals.<\/p>\n

WordStream Managed Services can cover a wide variety of campaigns and platforms — wider, in fact, than you’d get from using WordStream yourself on a regular account. WordStream’s account managers can work in domains like:<\/p>\n